Flax Illustrated Logo & Identity

This is the Illustrated logo for Flax based in Brighton, the design needed to be feminine and decorative but at the same time functional as it will be screen printed onto objects so colour use was limited!

-The brief was very open so for those that might be interested here are some of the working roughs I started with before developing the final version! Variety is the spice of life after all!

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Serif & Point Illustrated Logo!

These are the two variations on the Serif & Point logo, a new jewellery company specialising in design with a good pedigree! The first is a simple pure typographical logo design, (-you can’t go wrong with a beautiful ampersand!) the second is with the addition of an illustrated dragonfly mark, used for when a little more embellishment is required!

Illustrated Logo / Identity Project

This is the final logo design for Kent Tutors -It was a great one to work on mixing traditional style with contemporary elements -I loved drawing the lion with his fiery tail in particular! Just as a slight variation I have also included one of the original alternative ideas I was working on with crowns to suggest the classical influence (in the end I thought it was too regal looking, but I liked the overall image) …but Carpe Diem and get those noses to the grindstone!

Packaging Illustration

Here is the full wrap artwork for the ‘Sensation’ concept for the drinks company Silver Spring, the logo design and a mock up of the brand. It was great to work on a full wrap illustration as it gave plenty of space for the vintage inspired artwork and an opportunity to fill the space with colour. It was important to create a design that was eye catching, one that would appeal to the female market and stand out on a crowed supermarket shelf. It was a great project to work on, so cheers!

Hold Your Horses! Illustrated Logo

This illustrated identity was created for FableDreams, a vintage inspired tiara and hair accessory company. It was important to create a logo that captured the magical and fairytale elements that inspired the brand, as well as being beautiful and hair focused. So if you are in the market for a magically special headdress then look no further!

To give a bit of background and show how the final logo evolved I have included one of the working rough drawings I designed mid way through the brief. The unicorns are shown in full and there is more of a focus on traditional heraldry design and the accessory is a crown and the type set in a bolder style. This then got altered to the focus on one unicorn and mainly the head and hair, and changing the crown to a tiara and the type to a softer, more flowing style to be more feminine.

Illustrated Logo Design:

I was asked to create an illustrated logo for the underwear company Florrie & Minnie, the brief was to create something classic yet contemporary (-see the above shield logo.) The girls in pink are some sketches to get in the right frame of mind and to add a little bit of pin up for a mid week morning!

Logo Design and Digital Explosion Illustration!

Something I was working on before heading out to Australia for the past month! The brief was to create a logo design for Audio Array and a digital illustration for the website of Radial Guitars. I had great fun playing with the logo and adding a bit of 80’s nostalgia with the cassette references in the logo and drawing flames of ice for the Radial Guitar illustration! Ice flames rule the school!

Nissan Figaro Digital Illustration

Not my usual style of illustration but I was asked by the excellent fellow that services my car for an illustration to use on his website, so a great excuse to  draw my beautiful car in the sunshine and champion the method of payment-in-trade!

Custom Type Logo Design

This was my logo concept for MTV’s new talk show “It’s On With Alexa Chung” I was invited to pitch for the logo and backdrop design for the set, they went with a different design in the end (aww shucks!) but I really enjoyed creating the custom typography and putting this one together, so I thought rather than letting it hid away shyly on my hard drive, I’d give it a chance to see the world and post it here!